Jennie has a remarkable ability to dive deep into a project in order to soak up and understand the landscape a client is working within. She truly has a knack for not only uncovering the key terminology and trends of an industry, but also articulating those findings in an accessible way. Most importantly, Jennie has a gift for turning the insights she collects into clear action through the strategic recommendations that derive from her work. I can't recommend Jennie enough to anyone looking for someone to tackle complex projects and systems from the hybrid perspective of a designer-researcher-strategist.

– Matthew Manos Founder, verynice

 

In the field of branding, strategy and design, of the most valuable attributes a professional can hold is authenticity, integrity and vision. Jennie McGuirk is an astute professional possessing all three and much more. When I worked with Jennie on the board of the Los Angeles chapter of the AIGA, the professional organization for design, time and time again she demonstrated a natural capacity to anticipate opportunities and challenges in front of the community. Consistently and gracefully meeting these with innovative solutions, impeccable follow through and a genuine care that is truly exceptional.

– Lawrence Azerrad Founder and CEO, LADdesign

 

“Jennie McGuirk has been a tremendous asset to Organics Alive. Her ability to conceptualize and execute on creative projects has really made the difference to our company's brand and overall message. Her process development and organizational skills made it possible for the team to seamlessly perform tasks. She is very pleasant to work with and is a joy to have on our team. “

– Todd Salemi CEO, President & Founder, Organics Alive

 

“Jennie is a masterful Creative Director who is able to drive the design flow while managing the demands of her clients.  For a complex branding project, she was able to present the design direction to a diverse group of board members and navigate feedback with ease.  I’m always reassured when Jennie and her team are onboard as I know she will deliver top results.”

– Jaime Nack President, Three Squares Inc.

 

"The support, care, and industry knowledge Jennie McGuirk brought to each meeting steered our program design in the right direction and highlighted one, simple truth: even the smallest iterations can have immense impact. From beginning to end, our team was consistently blown away by Jennie's ability to identify opportunity areas in our organization's needs in alignment with our users' hopes. As a seasoned design strategist, working with the verynice team, Jennie's services were indispensible and we would recommend her to any company or organization seeking a valuable thought partner in their field.

– Nicolette Harutunian Education and Outreach Coordinator, The Pad Project

 

 “Working with Jennie at Ogilvy London, was truly a very special experience. She is one of the rare kind who listens, asks the right questions and intuitively gets to the root of what needs doing. Her unique style unlocks the work in an incredibly powerful, creative way. Jennie’s approach to solving creative problems is sensitive and thoughtful, yet it is also collaborative. She brings to the table many thoughts and ideas that enhance creativity and take it into exciting new directions. You get the feeling she loves her job! One instance stands out in our time working together, which is whilst working on a Cancer Research campaign. We were looking for a photographer to capture raw human emotion. Jennie suggested a photojournalistic style akin to the Magnum photographers, which really captured the observed private moment emotion we were after."

– Sue Higgs Joint Executive Creative Director, Dentsu McGarryBowen

 

“Jennie was able to carefully assess both business and user needs, group dynamics and individuals’ behavior patterns, in order to create empathetic design solutions, at Iteration Group. She showed exceptional talent in being able to tactically immerse herself into a new industry and thoughtfully address each aspect of the clients’ needs. She has consistently showcased her unique ability to quickly orientate herself and apply her User Experience skills to provide innovative creative solutions, even when dealing with some of our most challenging clients and projects.”

– Yossi Langer Head of Partnerships and New Initiatives at Talent Systems & General Manager of Casting Frontier

 

“Working with Jennie at Ogilvy was the highlight of my three years at the agency. She has this unique ability to take a brief and run with it. It always amazed me at how she very quickly understood where I was going with my ideas. Jennie asks the right questions and her enthusiasm and excitement were something to behold. She is smart, quick, funny and such a pleasure to work with. She has a very creative mind and unravels your thoughts to a place that is much easier to build from. I adore Jennie as a colleague and as a friend. Honest, loyal, speaks from the heart. Proper northerner. A true dear friend.”

– Graham Dunglinson Executive Producer, Method Studios

 

“Jennie has been able to spearhead dynamic solutions on how to create brand awareness and new opportunities in uncharted territory. She had also been able to tap into the sensitivities of working across cultures and present innovative and creative solutions which were immensely rewarded, both from a business as well as creative impact. Jennie is also a beautiful individual whom I immensely respect and I feel blessed that our paths have crossed our ways these past 15 years. ”

– Juri Kitagawa (Tsurumi) President, Monday K.K.